Blouge Wine

Discover our range of Blouge wine, sitting between red and white wine. It's growing popularity comes from offering the freshness and drinkability of a white with the gentle fruit and light structure of a red.

These wines are typically made by blending red and white grapes, or by using very short skin contact on red grapes to keep colour, tannin, and alcohol levels low. The result is a fresh, juicy style with bright acidity, soft texture, and lots of everyday appeal. Blouge wines are often served slightly chilled and designed to be easy to drink rather than powerful or heavy.

This style is becoming increasingly common as producers respond to changing tastes and climate pressures. In Bordeaux, blouge wines reflect a move away from powerful, oak-driven reds that better suit modern drinking habits. The same shift is visible in Portugal, where winemakers are adapting to warmer conditions by prioritising freshness, balance and drinkability.

Perfect for casual drinking, BBQ & picnic days, food pairing, or anyone looking for something a little different and less conventional.

Want to discover more? Head to our Light Chillable Red, Rosé Wine and Pet Nat Wine collections.

FAQs

Here you will find answers to some of the most frequently asked questions for this category.

What is blouge wine?

Blouge wine is a hybrid style that sits between red and white wine. It is usually made by blending red and white grapes, or by gently extracting colour from red grapes, resulting in a light, fresh wine with low tannins.

Why are blouge wines becoming more popular?

Blouge wines reflect changing drinking habits, with many people seeking lighter, fresher wines with lower alcohol and less oak. They offer an alternative to fuller-bodied reds while remaining flavourful and versatile.

Is blouge wine the same as rosé?

No. While blouge wines may look similar to rosé, they often have more red fruit character and texture. Rosé is usually made only from red grapes, whereas blouge can involve both red and white varieties.

Are blouge wines made in traditional wine regions?

Yes. Blouge wines are increasingly produced in established regions, including Bordeaux, where winemakers are responding to reduced demand for big, tannic wines by creating lighter, more approachable styles.

How does blouge wine taste?

Blouge wines are generally fresh and juicy, with flavours of red berries, citrus, and subtle herbal notes. They are low in tannins and designed to be easy-drinking.

Should blouge wine be chilled?

Yes, blouge wine is best served lightly chilled, which enhances its freshness and makes it particularly refreshing.

What food pairs well with blouge wine?

Blouge wine pairs well with sharing plates, grilled vegetables, light meats, salads, and casual meals. Its balance and versatility make it ideal for relaxed dining.